Global Entrepreneurship How can business gain traction with innovations like crowd funding and micro-investments? How do we support and engage local economies through entrepreneurship and small business development? In many developing countries, hurdles such as government policy, infrastructure, and bureaucracy limit new markets. Accessing sincere and authentic stories brings positive …
Why are consumers drawn to businesses when they learn the story behind the brand? Every successful business has a narrative that propels sales and builds relationships with customers. James Carbary of Sweet Fish Media and Mary Catherine Kunze ,founder of Uniquely MC, share the ways in which stories help build …
What benefits do independent booksellers bring to authors and to the community? The “Buy Local” movement and a desire for an inclusive community atmosphere have helped fuel the resurgence of independent bookstores. How do local bookstores and booksellers keep afloat with the competitive marketplace of big box stores, the automation …