Why are consumers drawn to businesses when they learn the story behind the brand?
Every successful business has a narrative that propels sales and builds relationships with customers. James Carbary of Sweet Fish Media and Mary Catherine Kunze ,founder of Uniquely MC, share the ways in which stories help build successful enterprises.
These guests explain the importance of being authentic and relational along with understanding your “why” in order to help people become economically engaged. When we use our voice to tell the lessons of success and failure in business, we draw producers and consumers toward our brands.