Global digital marketing is a $209-billion-dollar-a-year industry ruled by five titans – Google, Facebook, Amazon, Alibaba, and Baidu. Any business that markets products online needs to understand and work with one or more of these companies in order to win customers. As a copywriter, your job is to write for …
If you want to be a copywriter, don’t mistake content marketing for advertising. The two fields overlap, but they aren’t the same thing. Advertising is a sponsored media production overtly intended to convince viewers to buy a product or service. Content marketing, by contrast, informs the reader about something useful, …
Email campaigns work wonders. It’s true that emerging college graduates consider email an outdated form of communication, but the rest of us still happily open and read the informative goodies stashed in our inboxes. Learn more about how to write drip campaigns by reading my article over at Almost An Author.
When I was 8, I read Charlotte’s Web. And cried for 3 hours. Then, I begged my mom to take me back to the library to find another story to immerse myself in. I love stories. It doesn’t matter if I’m writing, sharing or telling one. What matters is the …