If you want to be a copywriter, don’t mistake content marketing for advertising. The two fields overlap, but they aren’t the same thing. Advertising is a sponsored media production overtly intended to convince viewers to buy a product or service. Content marketing, by contrast, informs the reader about something useful, …
Email campaigns work wonders. It’s true that emerging college graduates consider email an outdated form of communication, but the rest of us still happily open and read the informative goodies stashed in our inboxes. Learn more about how to write drip campaigns by reading my article over at Almost An Author.
I get to chat about copywriting with Cherrilynn Bisbano of Serious Writer and Almost An Author as the second guest on Genre Chat.
What content does your organization need to produce? How should that content be distributed? Who needs to manage it? What metrics should you use to measure it? Holland can help answer these questions and others. As your small or midsize business seeks to thread the content needle, let Holland help …